John Schmidt Consulting Group Inc.

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Responsible Alcohol Evaluations

Every year hundreds of businesses have to close their doors due to alcohol related incidents. Have you protected yourself? Do you know what your employees are up to when you are not around? Are they asking for ID from young patrons? Are they continuing to serve visibly intoxicated people? In short – Are they putting your livelihood at risk?

John Schmidt Consulting Group was founded to assist Owners and Managers of liquor licensed facilities with the development, evaluation and enforcement of reasonable and responsible alcohol policies. John Schmidt is a retired Alcohol Beverage Control Detective with the New Jersey State Police. He has seen countless businesses go under due to their ambivalence towards responsible alcohol sales.

In this age of strict alcohol law enforcement and costly lawsuits, simply having an alcohol policy is not enough. Businesses need to take a pro-active approach to responsible alcohol sales to avoid being fined, sued or –worst case scenario- shut down completely by either the authorities or a large liquor liability settlement.

What can a JSCG Alcohol Evaluation do for you? It can save your business! We’ll begin with a thorough undercover evaluation of your employee’s practices. With both law enforcement and beverage management experience a JSCG report will be exhaustive and eye-opening. After we have spent several hours in your establishment our report will include current practices and well thought out recommendations.

We can then help you to formulate a comprehensive alcohol service plan and even train your employees. The fact that you were concerned enough to have a competent and comprehensive alcohol evaluation performed can go a long way towards protecting you and your business in the event you experience an alcohol related incident and the inevitable lawsuit that follows. Our evaluations will also identify any potential or actual violations of Local and State Liquor Laws.

This evaluation will show the unique perspective of a retired alcohol enforcement officer which will describe to you how or why the current authorities may interpret your practices and the thought processes involved on deciding whether or not to cite and fine your business. The evaluation will provide a very thorough and detailed narrative report.

We don’t just check off some boxes – You will know exactly how your business is conducted in your absence. The report will also include detailed explanations of any instances of theft, negligence, quality control and customer service issues observed, as well as the comprehensive alcohol report.

Wouldn’t you like to be a fly on the wall of your own business? Find out what really happens when you are not there. This could be a make or break moment for your business. We urge you to take this small step to protect yourself and your business. Have your alcohol sales practices evaluated by an experienced professional.

Contact the John Schmidt Consulting Group today. Not only could it save your business but it might also save the life of one of your customers. This is too important to be ambivalent – take control today.

We can evaluate any size business. From a local restaurant to an NFL Stadium, JSCG will help you protect yourself.

Check out what an NFL Stadium General Manager had to say about our services:

"We found your evaluation to be exactly what we needed…it has proven to be an effective tool to improve our alcohol management. Best of all, everyone knows we are serious about alcohol management and your evaluation will serve as the "I told you so" they need."

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